Apple Might Outsource Siri’s Brain—And That’s a Big Deal

In a surprising twist, Apple might be about to do something it rarely does: admit it’s behind the curve.

According to a Bloomberg report, Apple is seriously considering ditching its own in-house AI models and instead using technology from Anthropic (Claude) or OpenAI (ChatGPT) to power the next version of Siri. Yes, that Siri—the one you’ve probably yelled at for setting the wrong timer.

Wait, Isn’t Apple Building Its Own AI?

They were. Sort of.

Apple has been working on its own “Apple Foundation Models” behind the scenes, with a plan to upgrade Siri using that tech by 2026. But progress has reportedly been… slow. Frustratingly slow. So now, Apple is quietly asking OpenAI and Anthropic if they can train AI models to run on Apple’s cloud.

That’s huge, because Apple is notoriously secretive and self-reliant. Outsourcing core AI to third parties? That’s not the Apple way—until now.

Why Does This Matter?

Siri has been the punchline of voice assistant jokes for years. Meanwhile, competitors like Google Assistant and ChatGPT are showing off real conversational skills, doing everything from writing emails to planning vacations.

Apple knows it needs to catch up—and fast. With Android phones already rolling out powerful AI features, Apple can’t afford to wait until 2026.

This move would also be an admission that Apple’s generative AI strategy just isn’t cutting it.

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So, What’s Actually Changing?

Nothing yet. This is all still early-stage. Apple hasn’t officially made a decision. Internally, they still have a team working on “LLM Siri” using their own models. But clearly, the fact that they’re even talking to outside companies shows that all options are on the table.

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What’s at Stake?

• Apple’s reputation: Right now, they’re seen as late to the AI party.
• User experience: Siri could go from frustrating to actually useful—if powered by ChatGPT or Claude.
• Privacy and control: Apple loves to say it protects user data. Outsourcing AI raises big questions about how that would work.

The Stock Market Noticed

As of today, Apple’s stock is on the rise, bouncing back after a difficult week last week. Investors seem encouraged by the possibility of Apple taking generative AI more seriously—even if it means getting help from the outside.

Final Thoughts

If Apple goes through with this shift, it could mean a much smarter Siri on your iPhone next year. It also marks a rare moment of humility from a company that usually prefers to build everything itself.

Whatever happens, it’s clear one thing is true: Apple can’t afford for Siri to stay dumb much longer.